Rural-Made Goes Worldwide
This week, I visited Canonsburg, Pennsylvania, a small city outside of my hometown of Pittsburgh, to kick off the first of five Made in Rural America forums designed to help rural small businesses access the information they need to grow through exports.
The global appetite for high-quality, American-made products is well established. Over the past five years, rural America has achieved record agricultural exports, but the rural economy is diverse. Last fiscal year, agricultural exports reached a record $140.9 billion, and we are on track for another record year, with fiscal year 2014 agricultural exports projected to reach $149.5 billion. Last year was also the fourth-straight record-setting year for U.S. exports as a whole, reaching $2.3 trillion.
Yet few American companies today have capitalized on this demand — just one percent of U.S. companies export. At the same time, the vast majority — 95 percent — of the world's consumers live outside the borders of the United States, creating significant opportunities for our exporters, particularly rural businesses.