August 23, 2016
A student who misses just two days of school each month — 18 days total in the year — is considered to be chronically absent. However, many parents don’t realize that, even when excused or understandable, absences add up and can greatly impact a child’s education. In the United States, more than 6 million children are chronically absent from school each year.
February 19, 2016FACT SHEET: The White House Launches New National Effort and Ad Council Campaign to Eliminate Chronic Absenteeism and Drive Student Success
Today, the White House and the U.S. Department of Education announce two groundbreaking campaigns to address and eliminate chronic student absenteeism in this country: the My Brother’s Keeper (MBK) Success Mentors Initiative -- with 10 initial participating cities -- and a multi-million dollar Ad Council campaign to engage parents on this critical issue.