Types of Electronic Media Available

Let us help you publicize your educational research information through the use of listservs, video, radio, and satellite technology.

Listservs can be used to beam out, directly to researchers nationwide, OERI Institute's and grantee's current research findings .

Video News Releases are video news stories that are sent out by satellite to television stations around the country. TV stations have the option of using clips or entire stories.

Video conferences are often used as promotional tools to capture interest in a particular subject and reach wider targeted audiences.

National Teleconferences bring experts from around the country together to present information on a particular topic and engage in interactive discussions with the viewing audience. A mixed media format is often used.

Satellite MediaTours link a key person in the local metropolitan area with interviewers in targeted cities nationwide as part of a television story.

Radio Spots are short news announcements with a key idea presented in increments of 10-60 seconds.

PSAs (Public Service Announcements) are short spots on radio or television that a network runs free of charge.

Benefits to Consider

• Low-to-moderate cost vehicles for getting your message out to the general public.
• High profile method for targeting specific audiences.
• Interactive medium for instant exchange of ideas and information.

Videotapes Available for Your Use

• Secretary's Conference on Improving Math and Science Education Assessment
• High Expectations, High Standards
• Developing Gifts and Talents in Two Elementary School Classrooms
• Students at the Center: A National Teleconference on School Reform