Lights. Camera. Action! The sights and sounds of summer learning in the Hollywood, right? No, right here in Washington, D.C. if you were one of 15 Kenilworth Parkside youth who participated in the Digital Media Academy (DMA) sponsored by the DC Promise Neighborhood Initiative (DCPNI) this past summer.With the help of an OII Promise Neighborhoods Implementation Grant awarded to DCPNI in 2012, DMA gave students in this Northeast D.C. community an extraordinary opportunity to learn from top media artists, journalists, web designers, and other professionals representing more than 23 media-related organizations, a number of which offered internships behind the camera or microphone. The students shadowed Media Mentors who showed them the ropes at such nationally known media enterprises as Google, Black Entertainment Television, the Corporation for Public Broadcasting, and XM Satellite Radio.
Weekly workshops and coursework provided insights into college and career possibilities in a wide range of fields from media marketing and advertising to PR and journalism to information literacy and digital citizenship. And on Fridays, the students experienced firsthand what classes are like at the Corcoran College of Art & Design or how the Newseum preserves America’s past through its news makers and journalists, as well as other city venues in which the media arts play a significant role in serving the community and its culture.