State and Local Education Agencies “Like” Social Media

Throw out the word “mimeograph” to high school students today and you’re likely to receive a classroom full of puzzled looks. How educators and schools transmit information in and out of the classroom has rapidly evolved in a relatively short amount of time. Mimeographed assignments and fliers have now given way to interactive and engaging electronic and social communication.

mimeograph

Mimeograph machine. Photo courtesy of the Oregon State Library.

A recent questionnaire by the Reform Support Network shows that state and local education agencies are increasingly using social media as a tool to engage with and inform parents, students, teachers and the entire community.

According to the survey, local education agencies are adopting well-known tools like Facebook, Twitter and YouTube, with 96 percent of respondents stating that parents were their key targeted audience.

For more information on the survey, including how state and local education agencies measure results and deal with implementation challenges, read the Reform Support Network’s report entitled “Measurable Success, Growing Adoption, Vast Potential: Social Media Use Among State and Local Education Agencies.

To see how the U.S. Department of Education uses social media, check out our listing of official social media sites.

The Stakeholder Communications and Engagement Community of Practice is developing and presenting a series of webinars to help state and local education agencies communicate with and engage stakeholders in education reform initiatives – see past webinars here, and register for the June 26th webinar here.

Cameron Brenchley is director of digital strategy at the U.S. Department of Education