Our fourth social media tip sheet is now online!
During the past few weeks, we’ve been presenting clear and concise information about social media messaging for educators and now we’ve released information about measuring those engagement strategies.
State and local agencies participating in the Reform Support Network’s (RSN) survey of State education agencies (SEAs) and local education agencies (LEAs) about the use of social media said that measuring success can seem to bethe most challenging aspect of communications work. As a result, many agencies simply are not measuring success at all or as well as they would like.
This latest tip sheet includes information about trackingsocial media reach and engagement. It also discusses the importance of metricsand working with third-party tools and partners to build comprehensive reports.
To access all of the tip sheets we’ve put together for educators, please visit our Communicating and Engaging: Race to the Top Resources page.
Dorothy Amatucci is a digital engagement strategist at the U.S. Department of Education.