Our second social media tip sheet for educators is now online!
Last Monday, we told you about the fact that we’ve developed social media tip sheets specifically to help state and local education agencies expand online engagement.
Staff capacity is not a new challenge. State education agencies (SEAs) and local education agencies (LEAs) listed staffing and lack of training as their top two concerns when ED’s Reform Support Network asked them about social media implementation challenges, trumping worries about negative comments and privacy issues.
This doesn’t mean, however, that there aren’t solutions.
Our latest tip sheet goes into detail about how some state and local districts are solving their capacity challenges. Sharing content creation, sharing duties across offices, and creating brand ambassadors are just some of the innovative ways different districts are working to reach out to constituents via social media.
During the next two weeks we will present more tip sheets that will highlight interesting and innovative aspects of digital communications within the education sphere. Next week, we will discuss driving success through smart policies.
Dorothy Amatucci is a digital engagement strategist at the U.S. Department of Education.