There are many ways to share your vision with school and community members and to promote interest in your initiative. Some examples include:

community agency meetings	press releases
feature stories	guest columns and editorials
newsletters	brochures
posters and flyers	fact sheets
websites and electronic mailing lists	direct mail

Whenever possible, try linking these activities to relevant national awareness weeks or months. Be creative in getting the word out!

As you describe your plans, make sure to emphasize the following:

The drug- and violence-related issues and population(s) you will target (support these decisions with your needs assessment data from the local, state, and perhaps national levels)
Why these issues are problems
Your proposed solution to the identified problems, and your anticipated outcomes
Why you believe this plan will be successful

Try It Yourself! Activity #4
Click here for an activity that will help you prepare a press release to promote your initiative.

In addition, make sure to provide supporting research, references, and contact information should your audience want more information.