LEAD & MANAGE MY SCHOOL
Preventing Underage Drinking: A School-Based Approach

Alcohol Advertising: Reaching Kids Where They Live

Advertisement for St. Pauli Girl "The hottest girls always travel in packs.  Some jut happen to be in six packs"

This ad for St. Pauli Girl beer appeared in Sports Illustrated, May 31, 2004, Maxim, Aug 2004, and other publications regularly read by youths.

"St. Pauli Girl Ad." Marketing Gallery. The Center on Alcohol Marketing and Youth. Available: http://camy.org/gallery/display.php?GalleryID=562

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Last Modified: 01/16/2008