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"Children are our future and to assure a solid future for them it is imperative that we, as parents and members of our respective communities, become actively involved in our children's education. By doing this, we will prepare the children of America to be successful and competitive in a growing international marketplace."
Bo Jackson
Actor/Businessman
Heisman Trophy Winner 1985
Business involvement in improving education at all levels is very important. As current employers of parents and community members, as a future source of employment for current students, and as good corporate citizens in their community, businesses can help make education better. The following are examples of how employers can work on the seven issues cited as concerns of the American public.
Make Schools Safe, Disciplined and Drug-Free:
A Precondition for Learning
Encourage Parent and Family Involvement
Help America Become a Reading, Literate Society
Reach for New Levels of Excellence:
Achieve High Standards and Real Accountability
Make Technology Available so All Children
Will Succeed in the 21st Century
Prepare Young People for Careers:
A Strong Transition From School to Work
Make College More Accessible:
Keep the Promise of the American Dream
What happens to children when school is closed but the workplace isn't? Since 1990, John Hancock's Kids-to-Go program has provided day-long supervised activities for employees' school-aged children (6-14) during school holidays. The daily cost per child is $20, although scholarships of $10 per day are available to employees' whose income does not exceed $30,000. Children bring their lunch. With enrollment based on a first come, first served basis, as many as 50 children can participate each day. The children's activities are staffed by child care professionals, and vary by season and by the ages of the children. Activities have included roller skating and bowling, harbor cruises, visits to local museums and zoos, Red Sox games, and movies and shows. Children who participate in the program are covered under the company's umbrella insurance policy.

"Just Open Your Eyes and See . . . Through an Ant's Eyes"
Sloan Schmidtke, Birmingham, AL
ENCOURAGE PARENT AND FAMILY INVOLVEMENT
Southern California Edison (SCE) is making an investment in its local community. SCE understands that children's first teachers are their parents. And if they reach into the family with help and support, they will help to increase student success in school. The company supports the Parent Institute for Quality Education, which has helped to train more than 7500 parents from the East Los Angeles community to participate actively in their children's education.
Helping parents meet their children's education needs has been the business of Project PIECES "Parents, Industry, Educators Cooperating for Educational Success" since 1987. This innovative program takes school counselors to the worksite where parents can review report cards, teachers' comments, and learn about financial planning for college and tech prep.
Albert Gaither, president of Ridgeview, Inc. which runs the project, observed that the program is good business for his company: "Happier parents make better employees." One counselor observed, "Fathers love it! Participation among fathers has soared! For divorced fathers who don't have custody, these counseling visits might be the first time the father has seen a child's report card." Another result of the parent/counselor relationships is the disappearance of truancy among those students whose parents participate.
Ridgeview, Inc., and Neuville Industries won the 1996 Working Mothers Magazine Golden Apple Award for employer practices that enhance family involvement in children's learning.
"I support the United States Department of Education's efforts, America Goes Back to School. I encourage all parents to get involved with their children's education."
Cal Ripkin, Jr., 1995
Baltimore Orioles
American League
HELP AMERICA BECOME A READING, LITERATE SOCIETY
Children read all summer long and beyond thanks to the Fox Cities Alliance for Education, an initiative of the Fox Cities Chamber of Commerce and Industry located in Appleton, Wisconsin. Local employers rallied around local schools to promote READ*WRITE*NOW!, a reading and writing program of the Partnership for Family Involvement in Education. Fox Cities employers and employees developed a plan for partners to read to students during the summer and to extend the program into the school year. Employers also donated paper and supplies and reproduced the printed materials for the program at no cost. More than 1500 reading kits were distributed to students in the Fox Cities area last summer. Fox Cities is participating in READ*WRITE*NOW! again in summer 1996. This year they plan to undertake an evaluation of the effects of the program on children's reading.
REACH FOR NEW LEVELS OF EXCELLENCE: ACHIEVE HIGH STANDARDS AND REAL ACCOUNTABILITY
OMAHA 2000 is a local voluntary organization established in 1991 whose mission is to serve as a catalyst to facilitate the changes necessary to meet the national education goals in a planned and purposeful way with measured results. Each December, OMAHA 2000 issues a Community Progress Report. Each of the goal areas is evaluated and assigned a grade based on the progress or lack of progress in that area. The entire report is printed in a full page ad in the Omaha World-Herald and distributed to over 225,000 households. According to John Gottschalk, chairman of OMAHA 2000 and publisher of the Omaha World-Herald, "the Progress Report...gives the community the opportunity to reflect on the progress and on the work yet to be done."

MAKE TECHNOLOGY AVAILABLE SO ALL CHILDREN WILL SUCCEED IN THE 21st CENTURY
Everybody from construction workers to President Clinton and Vice President Gore drilled holes and pulled cables to launch California schools into cyberspace. Over 17,000 volunteers turned out for NetDay96, a grass-roots technology effort to link a minimum of five classrooms to the Internet. Juan Herrera, an engineer at San Diego-based Qualcomm Incorporated, found out about NetDay through an e-mail. Herrera focused his company's efforts on National City Middle School, an inner city school in San Diego County. Many of the parents of the children who attend the school cannot afford computers at home, and the students depend on schools to learn the new technology that will give their futures a boost. Herrera was able to convince Qualcomm management that they should wire not 5 classrooms but 50 classrooms, effectively wiring the entire school. Qualcomm supplied fiber optic cable, engineers and technical know-how in the preparation of wiring schematics. President Clinton described NetDay "a modern version of an old-fashioned barn raising" because of the event's many volunteers. "All of us are here today because we know, purely and simply, that every single child must have access to a computer, must understand it, must have access to good software and good teachers and, yes, to the Internet," Clinton told a cheering crowd of students, teachers and NetDay volunteers in Northern California.
Department of Defense agencies may donate excess computer hardware and software to state-accredited public and private elementary and secondary schools. These kinds of gifts make principals very happy. "We're very excited about it because our goal is to make our students computer literate," exclaimed Principal Brenda Bowden of Fort Belvoir's Cheney Elementary School. A donation of more than a dozen used computers from the Virginia-based Defense Mapping School and Defense System Management College helped put at least one computer in every classroom at Cheney.
The U.S. Army Center for Public Works, a partner with Mount Vernon High School in Alexandria, Virginia, also transferred almost 25 pallets of computer equipment, including printers. "This equipment allows us to work toward meeting our goal of giving students daily access to technology," noted Robert Sanders, technology coordinator at Mount Vernon.
Schools interested in finding out what equipment is available should start with the Property Book Officer (PBO) of a military installation in the same state as the school.
"Now, more than ever, is the time for companies to make investments supporting the development of an educated workforce. Finances alone will not get the job done. We need to work side by side with local community organizations to provide hands-on tutoring and mentoring, which are key to a child's learning process ."
Kent C. "Oz" Nelson
UPS Chairman and CEO
PREPARE YOUNG PEOPLE FOR CAREERS: A STRONG TRANSITION FROM SCHOOL TO WORK
MAKE COLLEGE MORE ACCESSIBLE: KEEP THE PROMISE OF THE AMERICAN DREAM
Communications giant GTE Corporation admits to keeping its workers busy. That is why the company held a teleconference recently to teach employees and their children the ABCs of college planning. The college planning seminar gives working parents the information they might not have the time or resources to research on their own. Asking everything from how to pay for college to where to send applications, 1400 employees and their children attended the college planning seminar. GTE originated the interactive teleconference from four major plants and broadcast it live to 18 of the company's buildings across the country. The day-long seminar featured panels and experts who answered questions and gave presentations on college admissions, financial aid, and student life. Selecting a college will be easier for many families because the seminar walked them step-by-step through the process.
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Better Education Is Everybody's Business

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